Other categories include Artist Pairs, which highlights the unique audio or genre pairings the listener has recently engaged with as well as Song Year and Time of Day, which respectively showcase how the listener interacts with music from different time periods and what kind of content they listen to throughout different stages in the day.įinally, Genres/Topics seeks to inform customers on how their music and podcast genres differentiate them. These include their Audio Birth Chart, which depicts the listener’s top artist from the last six months (Sun), an artist that shows their emotional side (Moon) and an artist they recently connected with (Rising) as well as their Dream Dinner Party, which groups together three artists the listener would invite to their dream dinner party and tailors a unique Spotify Mix playlist for each corresponding artist. The new offering draws from an individual’s Spotify history to create personalised playlists that reveal the uniqueness of their listening habits, with users then being encouraged to share the findings across their own social platforms.Īfter listening data is processed, Spotify Only You allows for each user to explore a range of interconnected categories. Spotify has launched a new individualised in-app experience, Only You, which it will also push as part of a brand campaign.
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